If you're a videographer or video business owner who's afraid to raise your rates because you think you'll lose clients — you're not alone.

We hear this all the time from creators inside our program.
And to be fair, it's a valid fear.

But here’s the truth most people won’t tell you:

You will lose clients when you raise your prices.

And that’s exactly the point.

The Problem: Too Many Clients, Not Enough Profit

Take Brandon, one of our clients. He runs a video business working with home service companies — painters, home improvement contractors, and the like.

When he came to us, his calendar was packed. He had more clients than he could handle. On paper, that sounds like a good problem to have... but in reality, he was drowning. Burnt out, bottlenecked, and unsure how to grow without hiring a massive team or working 80-hour weeks.

So we dug into the numbers.

• His close rate? 60–70%

• His lead flow? Strong

• His pricing? Way too low

If your close rate is consistently over 40%, that’s usually a sign your prices are too cheap. You're leaving money on the table.

So we had Brandon do one simple thing:

Raise his prices by 20–30%.

No crazy sales script.
No new funnel.
Just say a higher number on the next sales call.

What Happened Next

Like expected, his close rate dropped — from 70% to about 35%.

But here’s the magic:

• His profit per client nearly doubled

• He had fewer clients, but made more money

• His clients were easier to work with

• And they got better results

Because higher-paying clients tend to have real budgets, existing marketing infrastructure, and the team to actually implement your video work.

It was a win across the board.

Why This Works

When you stay at the bottom of the market, you attract low-ticket clients with big demands and small budgets.

They want the world for $500 and will nitpick you to death in revisions.

But when you start positioning yourself as a premium option — and price yourself accordingly — everything changes.

• You stop chasing quantity and focus on quality

• You can breathe again and stop being the bottleneck in your business

• You finally have margin to actually scale

How to Start Raising Your Rates

If you're ready to test this for yourself, here’s what we recommend:

1. Track your close rate right now (deals closed ÷ calls taken).

2. Start raising your price by 10% on each call.

3. Watch the close rate. If it stays above 30–40%, keep going.

4. If it drops below 15%, pull back slightly.

It’s a simple test, and it can completely transform how your business operates.

Want Help With This?

We just dropped a full YouTube training where we break all of this down in more detail — including what to track, how to test your price points, and why your clients will actually get better results when you charge more.

👉 Watch the full training here

Or if you want our help raising your rates, landing better clients, and building a more scalable video business — book a free demo with our team.

This doesn’t have to be complicated.
Sometimes it’s as simple as saying a bigger number on the next call.

—
Team Master Filmmaker