How to Raise Your Video Rates Without Losing Clients (and Actually Make More)
If you're a videographer or video business owner who's afraid to raise your rates because you think you'll lose clients — you're not alone.
We hear this all the time from creators inside our program.
And to be fair, it's a valid fear.
But here’s the truth most people won’t tell you:
You will lose clients when you raise your prices.
And that’s exactly the point.
The Problem: Too Many Clients, Not Enough Profit
Take Brandon, one of our clients. He runs a video business working with home service companies — painters, home improvement contractors, and the like.
When he came to us, his calendar was packed. He had more clients than he could handle. On paper, that sounds like a good problem to have... but in reality, he was drowning. Burnt out, bottlenecked, and unsure how to grow without hiring a massive team or working 80-hour weeks.
So we dug into the numbers.
His close rate? 60–70%
His lead flow? Strong
His pricing? Way too low
If your close rate is consistently over 40%, that’s usually a sign your prices are too cheap. You're leaving money on the table.
So we had Brandon do one simple thing:
Raise his prices by 20–30%.
No crazy sales script.
No new funnel.
Just say a higher number on the next sales call.
What Happened Next
Like expected, his close rate dropped — from 70% to about 35%.
But here’s the magic:
His profit per client nearly doubled
He had fewer clients, but made more money
His clients were easier to work with
And they got better results
Because higher-paying clients tend to have real budgets, existing marketing infrastructure, and the team to actually implement your video work.
It was a win across the board.
Why This Works
When you stay at the bottom of the market, you attract low-ticket clients with big demands and small budgets.
They want the world for $500 and will nitpick you to death in revisions.
But when you start positioning yourself as a premium option — and price yourself accordingly — everything changes.
You stop chasing quantity and focus on quality
You can breathe again and stop being the bottleneck in your business
You finally have margin to actually scale
How to Start Raising Your Rates
If you're ready to test this for yourself, here’s what we recommend:
Track your close rate right now (deals closed ÷ calls taken).
Start raising your price by 10% on each call.
Watch the close rate. If it stays above 30–40%, keep going.
If it drops below 15%, pull back slightly.
It’s a simple test, and it can completely transform how your business operates.
Want Help With This?
We just dropped a full YouTube training where we break all of this down in more detail — including what to track, how to test your price points, and why your clients will actually get better results when you charge more.
👉 Watch the full training here
Or if you want our help raising your rates, landing better clients, and building a more scalable video business — book a free demo with our team.
This doesn’t have to be complicated.
Sometimes it’s as simple as saying a bigger number on the next call.
—
Team Master Filmmaker
